COMMERCIAL PRODUCING
Commercial producing, to me, is simply project management. In this situation, the production of short films, sometimes 30s, sometimes a few minutes or more. From producing commercials and now, short films, I have brought multiple projects in on time and on budget. I have learned that I have a keen ability to manage key stakeholders with strong personalities to achieve a common goal despite differences in working style.
SKILLS: Pitching, Team Management, Cognitive Flexibility, Budgeting & Scheduling, Negotiation
TOOLS: Microsoft Office, Key Note, Google Cloud, Asana, WorkflowMax, Photoshop, Premiere Pro, Da Vinci Resolve, Apple OS, Xero
RESEARCH & ANALYTICS
Numbers geek me out. It is not some nerd moment but rather, my curiousity with human behavior. Numbers are stories, stories about our customers' journies, behaviors, and desires. I got to learn that young adults like myself, are price sensitive to entertainment offerings, largely due to the myriad options avaliable. This was an insight from my Segerstrom Project. If it is not about customers, numbers on a financial report tell me about the priorities about a business, and much more. I found that the eventual interest rate hike will make Netflix's debt-financed content strategy a possible going concern. This can be found more in my Netflix Valuation Report.
SKILLS: Valuation, Research, Critical Thinking, Data Analysis
TOOLS: Facebook Audience Insights, Google Trends, Excel, SEC EDGAR, SPSS, Bloomberg Terminal
DIGITAL MARKETING
The odd skillsets I have acquired over the decades have suddenly made me, to my surprise as well, a natural fit for this role. I have learned HTML and CSS as a hobby, and having accumulated both design and business knowledge over the course of my education, I found the combination of digital, design, and business crucial to succeed in social media. Most recently, I have used Facebook Audience Insights and Google Trends to build consumer profiles for an upcoming Orchard theatrical release to help the team improve audience targeting. More can be found below.
SKILLS: Visual Design, Digital Literacy, Data Visualization, Statistics
TOOLS: Facebook Audience Insights, Facebook Business Manager, Google Trends, Photoshop, Hootsuite, Microsoft Office