BENZIGGYLEE
I hold three degrees: BFA in Photography and Digital Imaging, MFA in Film Producing, and MBA in Marketing. I started my career in creative producing, crafting commercials for Gatsby, Hello Kitty, and many more. Then, I found myself in Digital Marketing.
A self-taught digital marketer, I’m certified in Google Ads. This translated to marketing for clients on Google Ads, Facebook, LinkedIn, and Bing. I like merging data sets, mixing offline survey data with digital data. Tools employed are Tableau and occasional Python — though I am still new with Python; spending time on the weekend to master it.
My creative approach — no matter the medium — is to find the core emotional experience that connects your brand with your customers.
For me, strategy is the backbone, a road map to success. But at every touch point, it is an emotional experience, and creativity is how I connect with people.