BENZIGGYLEE
 

Hello! This is me, the Ziggy. When I’m asked why “Ziggy”, I got no clue. It was search-engine optimized. I know, it ain’t sexy. But now that you found me, please dive in.

 
 
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EDUCATION

( FOR A TRADITIONAL RESUME, DOWNLOAD HERE )
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2016 - 2019

MFA/MBA IN FILM & TV PRODUCING

  • Full Scholarship

  • Honor: Beta Gamma Sigma

 
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2009 - 2013

BFA IN PHOTOGRAPHY & DIGITAL IMAGING

 

EXPERIENCE

 
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JAN - MAY 2019

DEVELOPMENT INTERN
LOS ANGELES, CA

 
 

SEP - DEC 2018

THEATRICAL MARKETING & PUBLICITY INTERN
LOS ANGELES, CA

  • Analyzed data using Google Trends and FB Audience Insights to help the team better target digital ads, lowering CPM and increase relevancy

  • Maintained awards website to ensure screeners/screenplays were operational and secure

  • Created digital assets as part of our marketing campaigns to excite audiences

 
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JUN - AUG 2018

EMERGING MEDIA INTERN
LOS ANGELES, CA

  • Coordinate workflow between clients and the Emerging Media Department, such as: building pitch decks, preparing files for ingestion, and organizing meetings for trailer(s) review

  • Research on prospective clients and market trends to formulate pitch strategy

 
 

JAN - MAY 2018

PRODUCTION/DEVELOPMENT INTERN
LOS ANGELES, CA

  • Completed coverage for feature and television scripts, and pitched them to the CEO

 
 

JUN - AUG 2017

MARKETING & PUBLICITY INTERN
LOS ANGELES, CA

  • Analyzed data for social media accounts, formulated a strategy, created graphic assets such as GIFs and wrote copy; scheduled daily release of content on social media

 
 

2014 - 2016

MEDIA PRODUCER/ACCOUNT MANAGER
SINGAPORE

CLIENTS: Maker Studios, Sony Music, P&G, Oglivy, Nestle Kit Kat, Gatsby

  • Closed the company’s first ever television deal with Mediacorp, Singapore

  • Streamlined company’s workflow by adopting a cloud-based project management system

  • Hired and managed production and post on nationally released commercials

 
 

Singapore, My Home

We are a rare breed. A country so small you cannot even find it on the map. We work hard, effectively bilingual, and probably served 2 years in the military. We know what it takes to earn a place in this world.







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Microsoft Office Suite

Where do we go if not for Microsoft? With Word, I have written scripts, research papers, and even grant proposals. With Excel, I have done regression, linear optimization, equity valuation, and - wait, what can you not do with Excel.
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Photoshop

There is really nothing I cannot do with this software. Interestingly, this software has been very useful in many business functions. From a sales presentation to social media marketing, we are always communicating visually.

Lightroom

My preferred method to batch process photos. However, I rarely get a chance to use this software nowadays. I started with Capture One Pro, a little more obscure software.
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Premiere Pro

Not an editor by training, but I found knowing this software very useful. As a former advertising producer, most campaigns involves some form of video marketing. Having an understanding of post workflow helped me deliver projects on time and on budget.
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SPSS

Executed a market research project for Segerstrom Center for the Arts with a sample size of 50, gauging the interest of consumers age 18-35 within OC area in the performing arts. Data was analyzed using SPSS.

HTML & CSS

There’s a funny story with this. After watching the movie Swordfish, I wanted to be a hacker. Picked out the easiest computing book at the library and ending up learning this instead. I was 14. Since then, helped created websites both for myself and clients.
 
 

COMMERCIAL PRODUCING








Commercial producing, to me, is simply project management. In this situation, the production of short films, sometimes 30s, sometimes a few minutes or more. From producing commercials and now, short films, I have brought multiple projects in on time and on budget. I have learned that I have a keen ability to manage key stakeholders with strong personalities to achieve a common goal despite differences in working style.

 
 

View Portfolio Here

 
 
 

SKILLS: Pitching, Team Management, Cognitive Flexibility, Budgeting & Scheduling, Negotiation

TOOLS: Microsoft Office, Key Note, Google Cloud, Asana, WorkflowMax, Photoshop, Premiere Pro, Da Vinci Resolve, Apple OS, Xero

 
 
 

RESEARCH & ANALYTICS








Numbers geek me out. It is not some nerd moment but rather, my curiousity with human behavior. Numbers are stories, stories about our customers' journies, behaviors, and desires. I got to learn that young adults like myself, are price sensitive to entertainment offerings, largely due to the myriad options avaliable. This was an insight from my Segerstrom Project. If it is not about customers, numbers on a financial report tell me about the priorities about a business, and much more. I found that the eventual interest rate hike will make Netflix's debt-financed content strategy a possible going concern. This can be found more in my Netflix Valuation Report.

 
 

Download Netflix Valuation Report Here

Download Segerstrom Consumer Preference Survey Report Here

 
 

SKILLS: Valuation, Research, Critical Thinking, Data Analysis

TOOLS: Facebook Audience Insights, Google Trends, Excel, SEC EDGAR, SPSS, Bloomberg Terminal

 
 
 

DIGITAL MARKETING








The odd skillsets I have acquired over the decades have suddenly made me, to my surprise as well, a natural fit for this role. I have learned HTML and CSS as a hobby, and having accumulated both design and business knowledge over the course of my education, I found the combination of digital, design, and business crucial to succeed in social media. Most recently, I have used Facebook Audience Insights and Google Trends to build consumer profiles for an upcoming Orchard theatrical release to help the team improve audience targeting. More can be found below.

 
 

Download “Untitled FIlm” Audience Insight Excel Here

 
 

SKILLS: Visual Design, Digital Literacy, Data Visualization, Statistics

TOOLS: Facebook Audience Insights, , Facebook Business Manager, Google Trends, Photoshop, Hootsuite, Microsoft Office

 
 
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Me (far left) with his Catholic Junior College team in 2005.

Me (far left) with his Catholic Junior College team in 2005.

 Chess 

Chess will always have a special place in my heart. It was in 2001 when I first entered a professional tournament. I remember playing an opponent from a top school, and during the game, he would always walk away after making each move. I lost. That moment, that image, remained in my psyche till this day. I did not like the fact that we were not considered equals just because




we wore different uniforms. Together with my teammates, we trained ourselves through books borrowed from the library (there was no Youtube then), and from funds raised internally, we set up our own chess club. From 2nd last in 2001 to 6th nationally in 2004, chess taught me to never back down even in the face of giants.

Image shot on Neopan 400 with Canon P.

Image shot on Neopan 400 with Canon P.

 ANALOG PHOTOGRAPHY 

There is something romantic about the analog process. I first picked this up during my undergraduate studies. It was quite a chore then, especially when you move from digital to analog. It was only years later after graduation that I decided to revisit photography. Even though I am on a career trajectory so different from my college degree, keeping in touch






with photography reminds me what it means to create, to express, to use your hands to make something. Nowadays, developing negatives affords me a good 40 minutes of silent meditation. Just the sound of running water and the ticking clock, they provide a sense a relief after a long day’s work.

One of the tournaments I follow consciously.

One of the tournaments I follow consciously.

 E-SPORTS 

I always think there is a gamer in all of us. You could even break it down to stereotypes: the shooter, the strategist, the farmer, the grower, and the list goes on. My poison is Starcraft, and it all started in a rundown LAN shop in 1997. Even though I rarely play it nowadays, I actively seek out live-streams of the top players that I follow. It was this little “nerdquirk”

 




of mine that led to the discovery of a whole new underground gaming community. I discovered Twitch, which grew into a live-stream gold rush; every tech company wanted to be the de-facto live-stream platform. Since then, Twitch has been my dinner television. Guess broadcast ain’t dead.

 

Shall we have tea?

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